Mark van Wageningen: Typewood & the declaration of deconstructed typography

The Novo Typo design studio is a design studio from Amsterdam which deals with various projects, orientation systems, corporate identity, book covers and posters. Their work, often inspired by deconstructivism, goes against the trend of “perfect, polished” aesthetics.

 

TYPO-Berlin-2016-05-14-SebastianWeiß-Monotype-_X4A8432© Sebastian Weiß / Monotype

Mark van Wageningen introduced his project: coloured fonts. Historically, type designers have always thought in black and white. Mark finds this black and white world too small and encourages the user to move beyond it. His typefaces facilitate a wide range of motley typographic results. Overlapping and layering of different styles of a type family allows one to make original colourful type compositions.

If you can construct it – you can also deconstruct it

Construction is fundamental for Novo Typo. Anything that can be constructed must also be able to be deconstructed, and vice versa. With their fondness for imperfection, Novo Typo are able to attain very original results. Their voluntary imperfection leads them to resort to various techniques and their stubbornness is more than impressive. It takes a great amount of enthusiasm to be able to spend weeks doing repetitive letterpress letters. As a result, instead of precise offset prints, their colourful compositions with “hairy edges” gain a characteristic style. A further step towards imperfection is their use of a Monotype hot metal typesetting machine.

TYPO-Berlin-2016-05-14-SebastianWeiß-Monotype-_X4A8422© Sebastian Weiß / Monotype

Novo Typo’s enthusiasm about ancient techniques is only illusive however – the Amsterdam studio is not interested in nostalgia or revivals. They naturally also use the latest technology, and so, their Bixa font is therefore the first chromatic font for the web which allows for computers and new web browsers to use it online.

Written by Radek Sidun •

Mark van Wageningen

Mark van Wageningen

Graphic Designer (Amsterdam)

Mark van Wageningen is the founder / director of Novo Typo, a (typo)graphic design studio and type-foundry based in Amsterdam. Mark studied graphic design at the Amsterdam Graphic School and at the Gerrit Rietveld Academy in Amsterdam before he founded Novo Typo in 2012. The Novo Typo font collection is a wide variety of typefaces designed for a number of international clients. The design output of Novo Typo is a mix between client related jobs and self-initiated projects. In January 2015 Novo Typo started the Typewood project. Typewood is a research project about designing, deconstructing and transforming multi-colored digital typefaces into wooden type for letterpress. Typewood jumps from digital to analogue techniques, from cmyk to rgb colormodes, and from computerscreen to letterpress. Typewood will show the future of multi-colored typography by re-inventing and deconstructing history.