TYPO Talks: What were some of the influences that lead you to your professional focus?
Agustin Garza: When I heard about the theme of the conference, “Focus” I thought “oh my”! I am anything but focused. I have a diverse range of interests and I have tried to engage in all of them with equal passion. From Paleontology and Astronomy, to Art and Design, I try to keep a balanced integration of all the fields that interest me. My mission in life is to explore, discover, and create without professional boundaries. The expected professional practice may be the mastering of a specific subject; I am not focused in that way.
TT: How have your creative interests evolved over the span of your career? Or, is there a specific discipline that has always captured your attention?
AG: I believe that the most consistent interests in my life have been Art and Exploration. Each subject has led me to wonderful experiences, some vocational and others amateur, like Astronomy, a field that I would like to master in my next life. On this life, design has been my primary professional practice.
TT: What’s your preferred environment when it’s time to focus on a project?
AG: I like to bring it all together in my studio. The environment I have created here provides the resources and atmosphere to reflect on research, strategy, design development, art making, and writing. But perhaps my most effective focusing environment is the space of conversation with clients, mentors, and colleagues.
TT: Which speakers are you most excited to see and meet at TYPO SF Focus?
AG: I look forward to learn more about Future Cities Lab in the words of Nataly Gattegno. The confluence of art and technology is one of the most exciting spaces for creativity. And of course the wonderful Louise Sandhaus and Kali Nikkitas, I’m a fan!
TT: If you had to choose a favorite place in San Francisco, where would it be? If you’re new to San Francisco, what would you most like to explore?
TT: Finally, everyone’s favorite question: what’s your favorite typeface, and why?
AG: I love Adrian Frutiger’s Univers, I find it graceful and practical with a pleasant negative and positive balance. When I was a student at Art Center, our terrific typography teacher, David Hundley, had me hand-draw the Univers alphabet with pencil. I could have hated the damn thing! but instead, I fell in love with it.