Foto © Alex BlumhoffTypoversity is the union of the terms typography and university. It is a plat form that provides the basis for output as well as input, it opens the discussion about typography and all it different tendencies. In typoversity2 Andrea and Marc started a call for entries where students were ask to send their typographic work. All in all they received 450 projects that the jury had to reduce to 45 showcases presented in the book.
It was extremely important for the publishers that this book is not a ‘lookbook’. Instead it is content driven and only shows student projects which where the use of typography reflects this.
In the panel discussion it seems that the main enemy of high typographic level in Design is ‘hipster typography’, the phenomena of cool looking typography that doesn’t reflect the content in any way but gets popular only through its fashionable appearance. In the end all designers use the same tools but it is a very important task to teach the students a deeper knowledge of how to use them and to use them responsible.
Patrick Marc Sommer
Graphic Designer, Co-publisher, Editor (Berlin)
Andrea Schmidt
Andrea Tinnes quotes Paul Rand, which in a way also summarises the discussion today: “Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
Today’s panel discussion was driven clearly from the point of view of the teacher in typography, I hope the students in the audience still feel motivated and inspired to take on the challenge.
Sandra / GraphicBirdWatching
