Kelli Anderson: The Hidden Talents of Everyday Things

Designer and artist Kelli Anderson creates things for everyday life. Things that people will actually use. For Kelli, it’s not so much the final result. She’s more interested in how people will interact with it. These things ranged from book covers to app logos to maps.

Every project that Kelli takes on, whether it be a popsicle truck or an infographic, is approached with the audience in mind. When they interact with it, the piece is brought to life. The main tool she uses to make people aware of something they might not immediately see happens to be the theme of TYPO13: Contrast. This forces people to see things differently.

Kelli uses the power of contrast to surprise people. She takes your expectations about something and crushes them. There’s always an intrinsic complexity that lies within different projects, Kelli believes, but they only come to life when we look hard enough.


Kelli Anderson

Kelli Anderson is an artist, designer, and tinkerer who pushes the limits of ordinary materials and formats by seeking out hidden possibility in the physical and digital world. She is best known for making a paper record player, among other improbable design contraptions. She lives in Brooklyn with her other half, two cats, one 1919 letterpress, five computers, and hundreds of books.

Design relies on a cultural infrastructure that’s always changing. Symbols and associations make it easy for us to walk through our pre-conceived assumptions. For Kelli, it’s all about breaking through those assumptions to force her audience to make a discovery of their own.

But more than anything, Kelli strives to be a glitch in people’s lives. She takes familiar formats and mediums and disrupts it to get viewers to ask questions. She likes to figure out how something works and rearrange it so it does something it wasn’t intended. It’s amazing what a little experimentation can do.