Every project that Kelli takes on, whether it be a popsicle truck or an infographic, is approached with the audience in mind. When they interact with it, the piece is brought to life. The main tool she uses to make people aware of something they might not immediately see happens to be the theme of TYPO13: Contrast. This forces people to see things differently.
Kelli uses the power of contrast to surprise people. She takes your expectations about something and crushes them. There’s always an intrinsic complexity that lies within different projects, Kelli believes, but they only come to life when we look hard enough.
But more than anything, Kelli strives to be a glitch in people’s lives. She takes familiar formats and mediums and disrupts it to get viewers to ask questions. She likes to figure out how something works and rearrange it so it does something it wasn’t intended. It’s amazing what a little experimentation can do.