With his students he started organizing an annual design conference called Integrated. The conference started as a very, very, very small conference, but has gradually gotten bigger as the conference continues on.
As a designer Hugo Puttaert was offered a job to make a poster for an exhibition. The only catch was the client wanted him to pitch his idea. He pitched the idea and they didn’t like it and dropped him from the projects. The organizer hired another designer and released the poster that was picked in the end. The final poster was so drastically different from what he had wanted to do that Hugo Puttaert just revised the original poster he did and printed it out. He then preceded to post them all over the city the day before the exhibition.Hugo Puttaert
Hugo Puttaert is based in Brussels, Belgium. He worked as a graphic artist for ten years before starting up his own graphic design studio visionandfactory in 1990. This studio gradually evolved into a laboratory, acting in the intermediate field between art, design & industry. As a professor and researcher, he teaches at the College of Art & Design Sint Lucas Antwerp where he leads the Master program and the typographic research platform.
Text — Ashley Hampton