The Future of Reading

One company alone cannot start a revolution. But when several players are all pulling in the same direction to fix a problem, the light turns green. The “problem” is the typographic barriers that existed on the Internet until one year ago. Today we are on our way to solve it: with webfonts, portable internet and brilliant touch screens.

His own experiences lead FontShop founder and designer Erik Spiekermann to agree: “When I bought my first Macintosh at the beginning of 1985, my colleagues called me a traitor and it a toy. A few years later, they were calling up to ask for help because their typesetting shops were going out of business”. These days, e-books and the iPad are criticised for threatening printed books, magazines and newspapers. Even today, a lot of people get more information from a screen than from printed materials. That development will continue. Anyone who doesn’t get with the programme is soon going to lose readers.

Now designers and their clients have to embrace the new situation – with passion – and use it to their advantage. At the moment, that means trying things out, playing around and learning in leaps and bounds. And where better to do that than at TYPO Berlin, where this year once again, the best and most progressive minds in the world of typography will meet.

Welcome to three passionate TYPO days with more than 60 passionate speakers …

The TYPO team of FontShop, Berlin