Jason Pamental

Jason Pamental

Designer, Strategist, Web Typographer, and Tinkerer (USA)

Jason is the Senior Director of Design and Technical Strategy at Isovera. There he leads the design and development team, runs workshops, and works with clients establishing their digital strategy. A seasoned design and user experience strategy leader with over 20 years’ experience on the web in both creative and technical roles. Projects range from Ivy League and High Tech to the NFL and America’s Cup. He also researches and writes on typography for the web: he’s author of Responsive Typography from O’Reilly, articles for .Net Magazine, PRINT Magazine, HOW, Typecast Blog, Fonts.com, and frequent podcast guest. He’s an experienced speaker and workshop leader, having presented at over 50 national and international conferences. The real story: mainly he just follows Tristan and Tillie around Turner Reservoir, posting photos on Instagram.

Variable Fonts and the Future of Typography

For centuries, typography has shaped the way we ‘hear’ what we read. In our web work, though, we’ve had to balance our typographic desires with user experience and performance, knowing that every weight, width, or style of a typeface required a different file download. Variable fonts change that. Now, beautiful web typography can be crafted to respond to screen size, language setting, even ambient light. More than just a better version of what we had before, this new technology will challenge our notion of just what _is_ good typography, and how it can push the practice forward in ways never before possible.

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