Vivek Vadakkuppattu has more than 13 years of global experience in managing and evangelizing products in hi-tech for startups, and later stage companies. Vivek currently runs the AR/VR and IoT product portfolio at Monotype. He previously headed product management and marketing at Azimuth Systems owning the product and commercial strategy for the entire product portfolio, and all aspects of marketing. He played a critical role in turning around marketing, driving key engagements in the IoT space, and positioning Azimuth for a strategic acquisition. Vivek also held different product management, market development and marketing leadership positions at Azimuth. Previously, Vivek worked at w2bi, Spirent and Motorola in product management, market development and product development roles with broad international experience. He holds a MBA from NYU’s Stern School of Business, a MSEE from WINLAB, Rutgers University and a BSEE from the University of Madras where he was a Gold Medalist.
Augmented reality and virtual reality (AR/VR) are evolving from novelties to mainstream entities of our daily lives.
Despite all the progress in the AR/VR space, there is a fundamental, unsolved challenge relating to the creation of aesthetic, localized experiences with text in them that work across the spectrum of devices. This is because setting text in AR/VR presents new design challenges that are dramatically different from almost anything that has been designed before for these environments. Take for instance, the fact that text in AR is presented on unpredictable and ever-changing backgrounds, and often with the need to be receptive to information in both the foreground and background.
In this session we will talk about: