Frank Schulze has been Creative Director at Helios since the beginning of 2014. Helios is Europe’s leading private hospital operator with more than 100,000 employees and around 15 million patients a year in Germany and Spain. He is responsible for quality assurance and the further development of the company’s corporate design, as well as the cooperation with the internal graphic designers in Germany. Previously he worked at Total Design Belgium, Happiness Brussels, le typographe and as a freelance graphic designer in Germany, Belgium and the Netherlands.
Brands are shaped in UX, Content and Service – which is especially relevant for Helios, Europe’s leading private hospital operator, with more than 100,000 employees, serving patients in over 150 hospitals in Germany and Spain. This approach on Brand requires different triggers for the team, design tools and the way they work. Helios and Edenspiekermann reinvented the Brand at scale launching e.g over 300 websites with more then 60.000 pages in only 6 months.
Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.