Jens Grefen

Executive Director Creation / Interbrand (Köln)

Jens Grefen is Executive Director Creation and part of the managing team for Interbrand CEE. With about 15 years of experience in consulting, creating and managing brands he has essentially shaped the appearance and identity of various brands, contributing significantly to their growth.

With his comprehensive know-how in conception and design, he counsels clients across multiple industries: telecommunication, technology, automotive industry, tourism, retail, transportation, energy, chemical industry, pharma, and financial services.

After his studies in Germany and California he worked for smaller design agencies before joining the Interbrand team.
Selected brands Jens Grefen worked for at Interbrand:

ABB, BASF, BMW, Borealis, DER Touristik, Deutsche Telekom, Hyundai, Kia, Lanxess, Maxit, OMV, Porzellanmanufaktur Fürstenberg, Renault/Nissan, SAP, Schindler, thyssenkrupp, TUI and Walter AG
At Interbrand since 2004.

The Rebrand of a Russian Telco Icon

Brand Talks

Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.

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