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Yu Tao

Brand Manager, Tencent

Yu Tao joined in Tencent in 2012  and now he is the brand manager with Tencent corporate marketing & PR department, responsible for corporate identity system and visual identity system development and management.

Creating an Exclusive Corporate World-Font

Brand Talks

Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.

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