Ilke Rangette is Head of Global B2B Marketing at E.ON SE, with over 14 years of experience guiding all facets of strategic and creative brand development at E.ON. In her role as Head of Brand Management & Sponsorships, she has been responsible for establishing the new, cohesive E.ON brand platform as a catalyst for E.ON’s business transformation. She oversees E.ON’s global brand strategy, direction and architecture for all entities within the E.ON portfolio and joint ventures. She has already lived and worked in many different countries such as Spain, Australia, Mexico or Great Britain and enjoys getting out of her comfort zone, on the job as well as in her free time, in which she goes out for a surf or aviation ride or travels to remote territories.
Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.