Christoph Bender was born in 1979 in the middle of nowhere. As a Creative Director at MetaDesign he is looking for what lies at the very core of a brand, and how it relates to people and how it can be conveyed most effectively. With over 12 years of profound experience in global identity work and communications he continuously shaped and refreshed the visual stories of brands such as: E.ON SE, thyssenkrupp AG, Fitness First, REWE Group, Art Director’s Club Deutschland. Before joining MetaDesign in 2016, he worked at fischerAppelt, relations, KW43 Branddesign/GREY, Claus Koch™/BBDO and Jung v. Matt/brand identity.
As a Designer, and a dedicated drummer, he is always looking for the perfect hookline.
Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.