Marc Dumont

Head Global Industry Management Plastics, BASF (France)

Marc Dumont holds a “Polymer Engineer” Diploma from Strasbourg University that he complemented by a Business Administration degree from Pau University. Since 1993 he has been working in field of Colors & Additives for plastics, starting in Ciba Specialty Chemicals that was finally acquired in 2009 by BASF. Since integration of Pigments business within BASF group, he got various responsibilities in pigments for plastics business, heading successively the global product management group and later the business management for EMEA. Since July 1st 2016, he is heading the Global Industry Management group for Plastics Industry within the newly formed “BASF Colors & Effects” company.

Role of Color in Branding and Product Design

Brand Talks

Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.

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