Graphic designer Hansje van Halem (1978) gathered recognition with her distinctive typography and geometric, almost psychedelic illustrations built on complex patterns. Van Halem digitally scratches, draws or weaves her letters and designs stamps, posters and illustrations. Her design-experiments sometimes lead to commissioned applications for public space, including a border fence at the Dutch Schiphol Airport. Her work is in the collection of museum, amongst others Stedelijk Museum Amsterdam (NL). Since 2017 Hansje is responsible for the head designer of Lowlands music festival.
Passionate about typography, book design and print in all its forms, Hansje van Halem has run her own studio in Amsterdam since 2003. She works digitally, creating intricate typographic experiments that explore the tension between a systematic approach, legibility and irregularity. Fascinated by the interplay between pattern, texture and typography, Hansje van Halem had developed a distinctive style that bridges the gap between digital and print to suit her needs – she’s as comfortable generating striking visuals as she is experimenting with screen print and riso. (Photo: Isabella Rozendaal)
In her lecture Hansje van Halem will give an insight in her design process of making letter shapes and patterns. With her ‘practise makes perfect’ mind set the possibilities of working with lines seem endless. She tries to fool the eye into reading words when you’re not even sure you are actually seeing a letter.