Following his twin passions of communication and design, Peter Martin studied communications design. He and Daniel Karczinski teamed up 18 years ago to found the Martin et Karczinski agency for strategic branding and design, which has been Lufthansa’s lead corporate agency for more than four years now. At Martin et Karczinski, Peter Martin is responsible for strategic brand marketing, as well as C-level consultation.
Human Focus: The new CI of Nürnberger Versicherung
Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.