Alejandro Masferrer

Creative Strategist (Spain)

Alejandro is a creative strategist with an entrepreneurial spirit and a vast experience with teams and methodology. In his ten years experience, he has worked as a graphic designer at Base, founded the first nomad consultancy The Pop Up Agency and launched a brainstorming tool for creatives called Triggers. He currently works as a freelance creative and process lead, taking in projects in brands and agencies.

Workshop: Brainstorming facilitation – alternative tools

Co-creation and participatory processes are becoming a standard in the creative industry. It opens an excellent opportunity for teams and organisations that are ready to co-operate and think collectively. This workshop will let participants get hands-on with some practical facilitation methodologies specifically designed for the idea generation phase.

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