Elizabeth Carey Smith is a creative director for brands and type in New York City. Over the past fifteen years, she has designed for clients in the arts, fashion, publishing, and sustainability. Her practice specializes in typography and the visualization of complex ideas. Elizabeth serves on the Board of Directors of the Type Directors Club and speaks regularly about typography—usually to other type nerds— at conferences far and wide.
Taking a colorful, beautiful romp through fashion history, this presentation looks at the typographic trends that have defined an industry. Through research and interviews with top NYC fashion art directors, editorial design directors, and the Met Costume Institute, this talk examines the prolific nature of image making in the fashion industry. This talk has three chapters: editorial type, fashion branding, and letters on clothes. The presentation looks at the typographic precedents established in the most visual and self-aware industry we have ever known.