Talks at TYPO Berlin 2017

Stefan Büscher

Stefan Büscher (Škoda)

Marketing and Product Director ŠKODA

Stefan Büscher studied behavior-oriented marketing in Germany and abroad while completing his degree in Business Studies (Diplom-Kaufmann) at the University of Paderborn. He had 16 years of experience in a wide range of sales functions before joining Porsche in 1997, where he led the Marketing Communications department as General Manager until 2012. He then spent three years working as Brand and Product Manager at Bentley Motors in England. He joined ŠKODA as Marketing and Product Director in 2014, and is responsible for getting the over 120 year-old brand ready for the future.

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