Talks at TYPO Berlin 2017

Brand Talks

Die Brand Talks sind das neue, schnelle TYPO-Format am 2. Konferenztag. Nach der Eröffnung durch den Londoner Brand-Experten Michael Johnson wechseln die Talks im 30-Minuten-Takt. Den Schlusspunkt setzt Thomas Müller, Head of Design and Innovation bei Fjord mit seiner Zusammenfassung »The End of Branding As We’ve Known It«. Moderation der Brand Talks: TYPO-Programmdirektor Jürgen Siebert.

Jose de Cabo

Jose de Cabo (Olapic)

Co-Founder Olapic (London)

Based in Olapic’s European headquarters in London, Cabo is spearheading the company’s global expansion. Drawing on his extensive global consulting background, Cabo and his team successfully introduced Olapic’s earned content technology to the European market and have secured client partners including AllSaints, Karen Millen, L’Óreal, Pepe Jeans, and Tag Heuer. Born in Madrid, Cabo holds undergraduate degrees from Dublin City University and ICADE University and an MBA from the Columbia School of Business in New York City, where he and his co-founders received recognition and capital from the Eugene M. Lang Entrepreneurial Initiative Fund. He previously worked as a management consultant at Roland Berger Strategy Consultants, leading technology innovation, marketing and sales projects for large, multi-national corporations. Cabo has been featured extensively in the press and is frequently invited to present at trade conferences on the future of e-commerce.

Rema Gouyez-Benallal

Rema Gouyez-Benallal (Kiehl’s)

Digital Engagement Manager / Kiehl’s (London)

Rema Gouyez-Benallal has been leading the UK Social Media and Digital Engagement strategies for the Kiehl’s brand, part of the L’Oréal Group, for the past year and a half. After graduating with Honours from City University London in 2011, Rema started her career within the publishing and Beauty industries, taking on several roles in Content, Social Media and Digital Marketing beginning with Benefit Cosmetics in their Canadian market. At Kiehl’s, she is responsible for empowering Digital Consumer Advocacy through best-in-class Social Media strategies, Digital Content and Engagement Campaigns. In her spare time, Rema enjoys photography and publishing her visual creations on Instagram.

Erfolgsgeschichte: Wie Kiehl’s das digitale Marken-Engagement mit visuellen Earned Content Inhalten steuert (UGC)

Latest Posts