Die Brand Talks sind das neue, schnelle TYPO-Format am 2. Konferenztag. Nach der Eröffnung durch den Londoner Brand-Experten Michael Johnson wechseln die Talks im 30-Minuten-Takt. Den Schlusspunkt setzt Thomas Müller, Head of Design and Innovation bei Fjord mit seiner Zusammenfassung »The End of Branding As We’ve Known It«. Moderation der Brand Talks: TYPO-Programmdirektor Jürgen Siebert.
Julia Wolf studied business, with a focus on marketing, at the Pforzheim University of Applied Sciences. After spending time abroad in South Africa, she worked briefly in the fashion industry at H&M. Since 2010, she has worked for the convenience store chain dm-drogerie. She began in the marketing department and is now team leader for the company’s customer dialogue, website, and social media sector. Among others, dm maintains a presence on Facebook, Instagram, YouTube, and Snapchat, and all the channels are maintained in-house, meaning the dm team creates most of the content itself, without an agency.
Photo: Julia Hofmann
Simon Umbreit is the director and co-founder of the oddity agency and has been chaperoning companies and brands through the digital wave for 17 years.
Oddity in brief: 120 employees, digital DNA, offices in Stuttgart and Berlin. Selected clients: Walt Disney Company, dm, Krombacher, Mercedes Benz, OBI, Tschibo, Trumpf, Weleda, WWF.