Talks at TYPO Berlin 2017

Brand Talks

Holger Schmidhuber

Holger Schmidhuber

Founding member and chairman / Fuenfwerken Design (Wiesbaden)

Holger Schmidhuber studied painting and communications design in Wiesbaden and New York. He is a co-founder and chairman of the agency Fuenfwerken Design AG. The core of his work is strategic brand promotion, and the development of systematic concepts for corporate design and identity. He is a member of the Type Directors Club in New York, the International Design Center Berlin (IDZ), and the Art Directors Club, New York. He lectures at universities, companies, and trade conferences.

Holger Schmidhuber has been teaching at various colleges and universities since 2003. From 2008 – 2009, he held a professorship for visual communications at the Free University in Bolzano, Italy; he has been a professor in the time-based media design course at the Mainz University of Applied Sciences since 2010. He is also a visual artist who has shown his work internationally.

Landgraf von Hessen

Donatus Landgrave of Hesse

Prince and Landgrave of Hesse (Kronberg / Taunus)

Landgrave Donatus von Hessen heads up the family’s Hessische foundation and the non-profit House of Hesse cultural foundation. Both foundations are dedicated to preserving and promoting the dynasty’s art and cultural heritage and making them accessible to the public. The foundations generate the funds for that enormous task with estates and agricultural properties, including the Panker and Schmoel farmsteads in Schleswig-Holstein, a Trakehner stud farm, and two five-star hotels in the Rhine-Main region, the Schlosshotel Kronberg and the Grand Hotel Hessischer Hof. In addition, they mount various outdoor events in areas such as gardens, artisanry, and design, and own the renowned Prinz von Hessen vineyard.

Landgrave Donatus studied business in Hamburg, with additional training as a real estate economist.

He lives with his wife Floria and three children in Kronberg im Taunus.

He is an avid rider, breeds Trakehners, and devotes much of his private time and energy to promotional activities for the arts and culture.

Prinz von Hessen

The PRINZ VON HESSEN vineyard in Johannisberg in the Rheingau wine region is among Germany’s premiere Riesling producers. It is owned by the family foundation of the Hessen dynasty, which has a history going back 800 years. Noblesse oblige … but not to stagnation. That is why the traditional winery decided to develop an entirely new look for the brand. The new image combines historical heraldry with elements of modern design to produce a visual brand that is full of character and perfect for the 21st century. Landgrave Donatus von Hessen and Holger Schmidhuber will talk about their collaboration and provide a fascinating look at the process of creative quarrelling.

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