Talks at TYPO Berlin 2017

Brand Talks

Thomas Markert

Thomas Markert (DFL Digital Sports)

Director Visual Design, DFL Digital Sports (Cologne)

Thomas Markert is an award winning Creative Director with over 20 years of experience leading the development of innovative, breakthrough creative solutions for leading entertainment and consumer brands including Nokia, Microsoft, MTV and Nickelodeon.

Deep understanding of the creative development process, combined with the ability to successfully manage internal teams and external agency partners to produce hi-impact and effective marketing campaigns.

About himself: Old School yet Young at Heart.


Heinrich Paravicini

Heinrich Paravicini (Mutabor)

Chief Creative Officer & MUTABOR Co-owner (Hamburg)

Heinrich Paravicini (1971- ), together with his two brothers, grew up watching french-translated Japanese Manga shows on TV in Paris. Early on, this, along with the variety of Parisian museums, inspired the 6 year-old Heinrich to draw. He finished high school in Germany. Then he started his studies in Communication at the Muthesius-Hochschule in Kiel graduating with the help of a full scholarship from the DAAD.

In 1993, with fellow students in Kiel, he founded the magazine “Mutabor”. The friendship and work with Johannes Plass propelled the magazine to international notoriety – and these two to inseparability. Together they tackled projects in Munich and Hamburg, which resulted in MUTABOR, the design agency, that Paravicini and Plass founded in 1998 and still run to this day.

In the meantime, MUTABOR employs about 100 multi-talented people specialized in brand identity. The identity agency works interdisciplinarily consisting of teams of designers, architects, graphic designers, film makers and interface designers. Some of their customers include Audi, Clariant, Deutsche Telekom, Bundesliga and many others. From Hamburg MUTABOR creates and implements projects worldwide – Berlin, Paris, New York, Moscow and Beijing, to name a few.

Since 2012 Paravicini has been a committee member in the ADC Germany. He is a juror at diverse national and international award ceremonies (ADC Europe, Eurobest, D&AD, Cannes Lions and others), a lecturer for brand identity at HAW Hamburg, as well as an inventor, curator, and moderator of the annual Stuttgart “ADC Design Experience” trade fair. With Johannes Plass, Paravicini has published books and publications under the MUTABOR label.

The round ball goes in the rectangular net – the Bundesliga’s new global corporate design

Germany’s football league the Bundesliga is establishing itself as an international, digital brand. How do you build a corporate design for a media brand that is responsive to the challenges of the de-centralised structure of the football world, with its local clubs and global media partners, while still adhering to the need for a consistent brand presence? The DFL (German Football League) digital sports department joins its lead agency for corporate design Mutabor onstage for this presentation.

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