Talks at TYPO Berlin 2017

Brand Talks

Thomas Müller

Thomas Müller (Fjord)

‎Managing Director, Head of Design & Innovation / Fjord (Berlin)

Originally from Germany, Thomas began his career in the US after studying at the Art Center College of Design, and spent 10 years at Razorfish in New  York where he w orked as Design Director. More recently he acted as Chief Experience Of f icer at Siegel+Gale before coming on board as Regional Design Director of Fjord in Europe.

In his lif e at Fjord, he splits his time betw een three main pursuits. Firstly, creating the environment necessary, as w ell as removing obstacles, in order for his team to be productive. Secondly, managing key client relationships, and building up a Fjord team that spans 4 of f ices. Thirdly, working on new business development including speaking at events, interacting with the media, and helping Fjord Berlin pitch for new business.

A huge fan of simplicity, Thomas loves using design as a process to both f acilitate people and ultimately create clarity in both form and function. He believes that design is a better approach than consulting because it puts people f irst. He wants to give people something to smile about, and make the world a better place, and design is one of the few things that has the power to do this.

The day my brand atomized

Thomas will summarize key trends and themes emerging throughout the day, as well as sharing his POV developed at Fjord, how branding the way its been done for the last 40 years needs to change to ensure it stays relevant in a world where everything is being digitized and people have continually evolving liquid expectations.

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