Watch all Brand Talks from TYPO Berlin 2017
Who?
Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.
Speakers
- 11:00 Keynote: Why the best brands are defined first, and designed second,
Michael Johnson - 11:30 Škoda | KMS Team
Stefan Büscher, Patrick Märki - 12:00 DFL/Bundesliga | Mutabor
Thomas Markert, Heinrich Paravicini - 12:30 dm Drogerie | Oddity
Julia Wolf, Simon Umbreit - 13:00 Mastercard | Pentagram
Justus Oehler - 13:30 Kiehl’s | Olapic
Rema Gouyez-Benallal , Jose de Cabo - 14:00 Break
- 15:00 Keynote: Today’s Role of Color in Branding,
Carola Seybold, Pantone - 15:30 Case Studies: Building Brand Advocates With Mobile Messaging
Evan Wray, Swyft - 16:00 Audi AG | Strichpunkt
Jochen Rädeker and Thomas Michelbach (both Strichpunkt Design) will talk about their project with Audi - 16:30 Prinz v. Hessen | Fuenfwerken
Donatus v. Hessen, Holger Schmidhuber - Juventus | Interbrand
Paolo Insinga, Creative Director - 17:30 Hilti AG | Peter Schmidt Group
Michael Pietig, Norbert Möller - 18:00 Government of Dubai | Monotype
Ahmad Al Mahri, Nadine Chahine - 18:30 Closing talk: Fjord
Thomas Müller, Head of Design & Innovation
Jürgen Siebert moderates the Brand Talks in TYPO Show, 26 May 2017. Photo: Gerhard Kassner