The mechanics of reading

TYPO Berlin 2016 Beyond Design | Saturday, 14 May | 4:00 pm | Hall | English

Tobias Frere-Jones will look at the mechanics of reading, and how he repurposed a centuries-old solution to improve on-screen legibility.

Whether it’s a few words in an interface or a thousand words in a blog post, we read words on screens over and over each day. But even with advances in resolution, screens can still hinder us in recognizing and interpreting letters. Frere-Jones has spent decades studying type history and working with today’s rasterizing technology. He found a strategy — commonplace for hundreds of years — that could be applied to this new challenge, and help our eyes and brains in a pixel environment. He will present a case study of a recent type design project applying these renewed strategies to improve legibility.

Tobias Frere-Jones

Tobias Frere-Jones

Type Designer (New York)

Over 25 years, Tobias Frere-Jones has established himself as one of the world’s leading typeface designers, creating some of the world’s most widely used typefaces, including Interstate, Poynter Oldstyle, Whitney, Gotham, Surveyor, Tungsten and Retina. Frere-Jones received a BFA in Graphic Design from the Rhode Island School of Design in…

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