Adam Twardoch, Matthew Rechs, David Berlow, Ivo Gabrowitsch, Alexandra Korolkova

Panel discussion: “Business opportunities and challenges in bringing variable OpenType fonts to the market”

TYPO Labs 2017 New Dimensions in Type Engineering | Friday, 07 April | 6:00 pm | Cupola | English

In 2016 we witnessed many discussions in the industry around the technical aspects of variable fonts, but what about the business aspects? Is there a real need for this technology? Will users pay for the new font features? How can we define this user profile? Designers, web developers, manufacturers, the Internet of things or Operating Systems? Let’s take a deeper look and discover how the industry leaders deal with market strategies for variable fonts.

Adam Twardoch

Adam Twardoch

Director of Products, FontLab (Berlin)

Adam Twardoch is Director of Products of FontLab. He also works as the glyph wrangler at MyFonts, and as a font consultant specializing in font technology, multilingual typography, CSS webfonts, Unicode and OpenType. Adam has served as design consultant or co-designer on several large type design projects, including the Lato…
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Matthew Rechs

Director and General Manager, Adobe Type and Typekit

Matthew Rechs is Director and General Manager for Type and Typekit at Adobe. Adobe's Typekit subscription service is used by millions of people every month to find, get, and use high-quality fonts to enhance their design and typography. For more than 30 years, Adobe’s in-house type foundry has contributed countless…
David Berlow

David Berlow

The Font Bureau

David Berlow entered the type industry in 1978 as a letter designer for the respected Mergenthaler, Linotype, Stempel, and Haas typefoundries. He joined the newly formed digital type supplier, Bitstream, Inc. in 1982. After Berlow left Bitstream in 1989, he founded The Font Bureau, Inc. with Roger Black. Font Bureau…
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Ivo Gabrowitsch

Director eCommerce Marketing, Monotype

Ivo Gabrowitsch is an eCommerce Marketing Director at Monotype and is responsible for FontShop, Linotype, and FontExplorerX.com. He also directed marketing activities for FontFont and FontShop before FontShop International was acquired. After having worked for several years as a media designer on different print and non-print projects, he attended the Beuth University…
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Alexandra Korolkova

Art Director, ParaType

Alexandra Korolkova is a Cyrillic type designer, type researcher and type consultant. She has been working for ParaType since 2009 as a Head of Type Design, and from 2014 — as a Type Director. In 2009–2011 participated in Public Types of Russian Federation project (including PT Sans and PT Serif) as the principal designer. She also wrote a book on…

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