For a lot of clients, “creatives” are an odd species. Although they may present in a variety of guises and with a variety of behaviours, they all seem to do, more or less, the same thing – “something with media”. Their strange jargon and unfathomable manners make communication difficult. So misunderstandings become routine. “Das Bestiarium” (The Bestiary) sheds a little light on the gloom of the designer jungle. With tongue in cheek, and illustrations by caricaturist Frank Hoppmann, the book presents 12 ½ corporate types, each with strengths and weaknesses, opportunities and risks.
Jakob Maser
Graphic Designer (Münster)
Jakob Maser began racking up a wide range of professional experience even while still at university, with internships at a publishing house and a large ad agency, as well as by working for design offices and other companies. After completing his degree, he was a freelance communications designer and later…
