Algorithms, big data, and content are the new alphabet of successful branding. Is there any space left for the letter D – as in design? How shall we define the future role of the designer? Jochen Rädeker will discuss projects that show what is changed when the interface is branded, when design is rather seen as a conceptual model than as a way of shaping, and when ideas matter more than forms. He will ask: What will remain? What chances offer counter-trends against mega-trends? And why is being a designer still the best job in the world?