While the vast number of western cities is crowded by Helvetica letterings, Polish cities are crowded by Typopolo … This vernacular style of lettering is a result of DIY ethos and home-grown creativity of Polish small entrepreneurs. Polish graphic designer, Hakobo, has been first among the professionals to recognize typograpic potential of this grassroots design activity. His talk will be a visual guide on the most dodgy corners of his native post-industrial Łódź in search for the most overlooked examples of local visual language.
Hakobo
Jakub Stępień aka Hakobo (born 1976) is currently listed among the world’s top fifty most important poster artists (according to John Foster, author of New Masters of Poster Design: Poster Design for the Next Century). He feels at home in visual identity, activities bordering art and design and the generally…
