Carima El-Behairy began her journey into the type world with the launch of P22 Type Foundry in 1994. She is a founding member and has been the CFO since its inception. Her areas of expertise include contract negotiations, marketing, financial knowledge, start-ups and the ability to find money. She and P22 hosted Typecon 2008 in Buffalo, NY and helped facilitate the one-day conference “the Business of Type” in 2008 as well in Seattle. She is also a founder of Oracle Charter School, the Charter School Coalition and the Western New York Book Arts Collaborative. With over 20 years of non-profit and corporate experience, she currently sits on three non-profit boards: Planned Parenthood of Western New York; Irish Classical Theatre Company; and Atypi. In addition to P22, she consults on Business Coaching and Evolution, Museum and Educational start-ups, Board Governance, raising Basenjis and overseeing homework for her two boys on a daily basis.