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About the Speaker


Jeff Veen

Jeff Veen is the Vice President of products for Adobe, currently focusing my attention of their Creative Cloud service. Jeff Veen joined them in October, 2011, when they acquired Typekit, the company he co-founded and ran as CEO.

In addition to Typekit, he was one of the founding partners of the user experience consulting group Adaptive Path. While there, Jeff lead the development of Measure Map, which was acquired by Google. During his time at Google, he redesigned Google Analytics and lead the UX team for Google’s apps.

Much earlier, he was part of the founding web team at Wired Magazine, where he developed HotWired, Web Monkey, Wired News, and many other sites. During that time, Jeff authored two books, “HotWired Style” and “The Art and Science of Web Design.”

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Designing for Disaster

TYPO San Francisco 2013, April 12, 2013, 10:00 am (Lam Research Theater)

Not long ago, Jeff sat on a couch in the Typekit offices, staring out the window, and wondering if everything their company had been working towards was about to slip through their fingers. How that story ends is interesting (spoiler alert: Typekit is still going strong), and Jeff will share lessons on how they got through it and why they were ready for it. But beyond that, he’ll look at how you, your team, your clients, or your company can cultivate a culture of making amazing things—not just on the next project, but on everything you work on for the rest of your career.