Susana Rodríguez de Tembleque

The Art of Creating an Experience

Susana Rodríguez de Tembleque gave a short but sweet presentation yesterday. She spoke about two defining moments in her 18 year career. Number one was in 1997 which was what she calls her first big job and number two was in 2009 which is what she calls her first dream job.

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Marina Willer: Branding Spaces

Look again, think again was the standout sound byte from Marina Willers’ talk this morning. The invitation to keep questioning and experimenting is pivotal to Wolff Olins work, and as she flicked through case studies of their work, each project feeling different from the next, that sense of inquisitive experimentation shone through.

Westminster Morag

TYPO London : Speakers : Morag Myerscough

Places are an affair of the heart for London based Morag Myerscough. Over the last decade she has become known as a passionate designer of public space. Starting from exhibition design she went on to injecting colour, pattern and big type into schools, health – or art centres. Morag adds a graphic sense that welcomes visitors and provides orientation and a sense of place. “We sort of infiltrated the architecture scene.” Morag remarks in a recent video interview with Eye magazine and “I want to work for people who are brave and want to try out new things”.

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TYPO London 2011 speakers: Joachim Sauter

Joachim Sauter co-founded  Art+Com in the mid eighties in Berlin. The company evolved from an interdisciplinary group of designers, architects and artists from the Berlin University of the Arts as well as hackers from the ChaosComputerClub. The group used the upcoming digital technology not only as a tool, but potential (mass) medium. Founded as an non-profit organisation to explore the new medium’s possibilities for art, design, science and technology, Art+Com did not commence commercial projects not before the mid 1990s.

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