In his introduction he guides us through a few case studies but also describes the coolness factor of advertising agencies as we go along. The audience laughed quite a bit which made this talk quite enjoyable.
In children education you need to raise public awareness.
Presenting the ‘Ampelinis’ as three cartoon figures he shows us how they teach the kids interactively and playful, how to be safe in their environment. Have a look on www.ampelini.de. Daniel laughs: It works quite well, up to the point where the kids instruct their mum to ware a helmet for safety.He convinced us to drop the waterfall method and believe in the iterative method with the example of his ‘stickerstars’ project. He explains the method as such: 1. Making a guess, 2. Design an experiment, 3. Test it. Like a scientist you go through the process over and over again to have an outcome people care about. In a metaphor Daniel describes the method: ‘Change the way of gravity, create a flying machine instead’ that at some point will fly!
Daniel Trattler
His final advice for us today was: Be passionate! Use your knowledge! Save the world! Thank you very much Daniel Trattler
Text — Sandra — GraphicBirdWatching