Corporate Antworten: TYPO Day Köln

Wer glaubt, dass sich der TYPO Day in Köln am 21. September Kurve für Kurve und Pixel für Pixel mit Buchstaben beschäftigt, liegt nicht ganz richtig. Wir untersuchen auch, was einen authentischen Auftritt kennzeichnet und auf welchem Weg dieses Ziel für die Kommunikation im Corporate Design erreicht werden kann.

Am Nachmittag berichtet Andrea Tinnes (typecuts.com) über das Abschneiden alter Zöpfe für die grafische Neuausrichtung einer Kunsthochschule und Rolf Mehnert (Fuenfwerken) öffnet seinen Werkzeugkoffer zur Kundenzähmung.

TYPO_Day-Rolf-mehnert

Agenturchef Rolf Mehnert verät, wie er eine Bank »locker machte«, um gemeinsam eine überraschende und authentische Corporate Identity zu entwickeln

Die Themen der TYPO-Day-Referate behandeln die aktuellen Entwicklungen im Print-, Web- und App-Design. Dabei stehen die konsistente typografische Ausstattung der Unternehmens-Kommunikationskanäle ebenso auf der Tagesordnung wie neue Entwicklungen auf dem Gebiet der digitalen Schriftdarstellung.

TYPO Day vermittelt den letzten Stand über die Bedeutung von Typografie in Apps und das Zusammenspiel mit Webinhalten. Und wir blicken über den Tellerrand auf die Voraussetzung für den Erfolg durch das positive Verhältnis von Designer und Auftraggeber, um schnell ein bestmögliches Ergebnis zu erzielen.

Das Kompaktseminar wendet sich an beide Seiten des Corporate Designs, den Auftraggeber, der sein Erscheinungsbild verändern möchte, und den Auftragnehmer, den ausführenden Designer.

Programmübersicht:

09:00 – Registrierung, Get-together bei Kaffee und Gebäck

09:30 – Begrüßung

09:30 – Jürgen Siebert: Quantentheorie des Markenzeichens

10:00 – Erik Spiekermann (Video): Schrift in der Markenkommunikation

10:30 – Jürgen Siebert: Corporate Typography

Kaffee-Pause

11:30 – Andrea Tinnes: Identität und Differenz

12:15 – Tim Ahrens: Neue Medien, neue Font-Techniken

13:00 – Zusammenfassung und Diskussion

13:10 – Pause, mit Büffet und Gesprächen

14:00 – Rolf Mehnert: Auftraggeber und Designer – Weitsicht durch Nähe

14:45 – Jens Kutilek: Schrift-Design und -Mastering am Beispiel Azuro

Kaffee-Pause

15:45 – Indra Kupferschmid: Über Schriftwahl und Kombination

16:30 – Schlusswort und Diskussion

17:00 – Ende der Veranstaltung

Ort: Alte Versteigerungshalle • Datum: 21. September 2012 • 9:00 bis 17:00 Uhr •

Teilnehmerzahl maximal 100 • Preis: 249 Euro bis 31.8.2012, danach 299 Euro (zzgl. MwSt) •

Jürgen Siebert

Jürgen Siebert

Marketing Director / Monotype (Berlin)

Born in 1954, Siebert studied physics in Frankfurt. After receiving his degree in 1985, he worked as a science journalist (including for the FAZ newspaper), wrote his first book and moved from Frankfurt to Hamburg. There he co-founded the graphics magazine PAGE in 1986, and ran it as editor-in-chief until 1991, when he moved to Berlin. In Berlin, Siebert initially worked for two years for FSI FontShop International, where he published the first FontFonts, FUSE and the FontBook.  In 1993, he took over marketing for FontShop Deutschland and in 1996, organised the first TYPO design conference; he started the Fontblog in 2004, and then in 2011, Creative Morning Berlin, as well as the TYPO offshoots in London and San Francisco. TYPO Days followed a year later. Since the autumn of 2014, he has been responsible for the German-language marketing for Monotype GmbH.
Erik Spiekermann © Dennis Letbetter

Erik Spiekermann

Art Historian, Information Architect, Type Designer, Author (Berlin, San Francisco, London)

Erik Spiekermann is information architect, type designer and author. Two of his typefaces, FF Meta and ITC Officina, are considered to be modern classics. He founded MetaDesign (1979) and FontShop (1988). He is behind the design of well-know brands such as Audi, Bosch, VW, German Railways and Heidelberg Printing, among others;  information systems for Berlin Transit and Düsseldorf Airport and for publications like The Economist. He designed exclusive typefaces for corporations like Deutsche Bahn, Bosch, ZDF (German TV), Cisco, Mozilla and many others. Erik is Honorary Professor at the University of the Arts in Bremen and in 2003 received the Gerrit Noordzij Award from the Royal Academy in The Hague. In 2006 he was awarded an honorary doctorship from Pasadena Art Center. He was made an Honorary Royal Designer for Industry by the RSA in Britain in 2007 and Ambassador for the European Year of Creativity and Innovation by the European Union for 2009. In 2011 he received the German National Design Award for Lifetime Achievement and the TDC Medal as well as a Lifetime Award from the German Art Directors Club. He was managing partner and creative director of Edenspiekermann with offices in Berlin, Amsterdam,  San Francisco and Los Angeles until June 2014 when he moved from that position to the supervisory board. He now runs galerie p98a, an experimental letterpress workshop in Berlin. Erik splits his time between Berlin and San Francisco and London, where his son Dylan lives. A book about his life and work “Hello I am Erik” was published by Gestalten Verlag in 2014. Photo: Dennis Letbetter
TYPO_Day-Rolf-mehnert

Rolf Mehnert

Typesetter, Communication Designer, Founder (Germany)

Rolf Mehnert, a trained typesetter, studied communication design in San Francisco and Wiesbaden. Co-founder and member of the board of Fuenfwerken Design, graduate (MBA Business Design) of Zollverein School of Management and Design, and member of the German Designer Club (DDC). His focus is on corporate design, establishing brands and business design, with particular attention for authenticity, presentation and communication.
Jens Kutilek

Jens Kutilek

Font Designer, Font Technologist (Berlin)

Ever since Jens got his first computer in the late 80s, he has been interested in combining design with technology. Jens has a degree in Graphic Design from the Hochschule für Bildende Künste Braunschweig, and has joined the FontFont Type Department in 2007, where he polishes and tweaks the fonts until they are ready for release. He spends a considerable amount of his time programming little helper tools for font production. In 2015, his first serious type design, FF Hertz, was released.
Indra Kupferschmid © Marc Eckardt

Indra Kupferschmid

Typographer, Professor for Typography at HBK Saar (Saarbrücken)

Indra Kupferschmid is a freelance typographer and professor at HBKsaar, University of Arts Saarbrücken. Fueled by specimen books, she is occupied with type around the clock in all its incarnations – webfonts, bitmap fonts, other fonts, type history, DIN committees, writing, design work, and any combination of this. She is co-author of Helvetica Forever by Lars Müller Publishers and wrote Buchstaben kommen selten allein, a typographic reference book (Niggli). She consults for the type and design industry and other clients who need help choosing fonts, as well as writing for several different magazines and blogs.

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