New Dimensions in Type Engineering

Adam Twardoch

Adam Twardoch

Director of Products, FontLab (Berlin)

Adam Twardoch is Director of Products of FontLab. He also works as the glyph wrangler at MyFonts, and as a font consultant specializing in font technology, multilingual typography, CSS webfonts, Unicode and OpenType. Adam has served as design consultant or co-designer on several large type design projects, including the Lato font family by Łukasz Dziedzic. He regularly teaches workshops in font creation, and is a board member of Association Typographique Internationale (ATypI). Originally from Poland, he lives and works in Berlin.

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Matthew Rechs

Director and General Manager, Adobe Type and Typekit

Matthew Rechs is Director and General Manager for Type and Typekit at Adobe. Adobe’s Typekit subscription service is used by millions of people every month to find, get, and use high-quality fonts to enhance their design and typography. For more than 30 years, Adobe’s in-house type foundry has contributed countless innovations to the field of digital type, while also publishing more than 100 new typefaces that comprise the Adobe Originals collection.

David Berlow

David Berlow

The Font Bureau

David Berlow entered the type industry in 1978 as a letter designer for the respected Mergenthaler, Linotype, Stempel, and Haas typefoundries.

He joined the newly formed digital type supplier, Bitstream, Inc. in 1982. After Berlow left Bitstream in 1989, he founded The Font Bureau, Inc. with Roger Black. Font Bureau has developed more than 300 new and revised type designs for The Chicago Tribune, The Wall Street Journal, Entertainment Weekly, Newsweek, Esquire, Rolling Stone, Hewlett Packard and others, with OEM work for Apple Computer Inc. and Microsoft Corporation.

The Font Bureau Retail Library consists mostly of original designs and now includes over 500 typefaces.

Berlow is a member of the Type Directors Club and the Association Typographique International, and remains active in typeface design.

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Ivo Gabrowitsch

Director eCommerce Marketing, Monotype

Ivo Gabrowitsch is an eCommerce Marketing Director at Monotype and is responsible for FontShop, Linotype, and FontExplorerX.com. He also directed marketing activities for FontFont and FontShop before FontShop International was acquired. After having worked for several years as a media designer on different print and non-print projects, he attended the Beuth University of Applied Sciences in Berlin, where he was awarded a Graduate Degree in Print and Media Engineering. In 2006, he founded “Typostammtisch”, the regular typography meet-up in Berlin.

Photo: Norman Posselt

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Alexandra Korolkova

Art Director, ParaType

Alexandra Korolkova is a Cyrillic type designer, type researcher and type consultant. She has been working for ParaType since 2009 as a Head of Type Design, and from 2014 — as a Type Director. In 2009–2011 participated in Public Types of Russian Federation project (including PT Sans and PT Serif) as the principal designer. She also wrote a book on typography for beginners in Russian (roughly translated as Lively Typography). Awarded at international type design competitions (including Modern Cyrillic, Granshan, ED Awards) and received Prix Charles Peignot in 2013.

Panel discussion: “Business opportunities and challenges in bringing variable OpenType fonts to the market”

In 2016 we witnessed many discussions in the industry around the technical aspects of variable fonts, but what about the business aspects? Is there a real need for this technology? Will users pay for the new font features? How can we define this user profile? Designers, web developers, manufacturers, the Internet of things or Operating Systems? Let’s take a deeper look and discover how the industry leaders deal with market strategies for variable fonts.

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