Talks at TYPO Berlin 2017

Peter Breuer

Peter Breuer

Copywriter (Hamburg)

Peter Breuer studied design and has worked as a copywriter since the early 1990s, attacking subjects such as indwelling catheters, red wine, furniture, meat salads and a few others. Because each new subject brings with it associations that don’t end up as part of the project, and because collecting paper is such a space-saving endeavour, he maintains an archive. For a long time, all it did was grow, but he now uses it as a source.

Discard and dispose

Ideas that you don’t implement are ballast. What’s the secret to letting go of ideas, while developing others at the same time as you’re going about your daily business, so that those ideas can turn into something in the medium or long term?

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