Talks at TYPO Berlin 2017

Marcus Veigel

Marcus Veigel

Head of Concept, Managing Director, Lecturer (Münster)

Veigel studied visual communications in the design department of the Münster University of Applied Science. Since 1996, he has founded several companies, where he was then director, UX designer, or concept developer for digital media. At cynapsis interactive, Veigel has been responsible for the re-launch of numerous web portals (brigitte.de, gala.de) and individual websites. He is a professor of digital marketing at the Münster University and since 2009, has focussed on digital campaigns for a host of brands, publishers, and marketing and media agencies. His is active in various study groups at the non-profit BVDW (German association for the digital economy), speaks at digital events, and serves on the jury of digital competitions.

Marvin Dankbar

Marvin Dankbar

Junior Art Director (Deutschland)

Dankbar began as a media designer at cynapsis interactive. He is currently the junior art director and for the last two years, has been responsible for the typography & fonts division. Among other things, he looks at how type can be optimised for all browsers, operating systems, and devices – and which tools work best to achieve that.

Fonts in Campaigns

Programmatic advertising, dynamic content, and video – a host of trends currently determine the agenda for digital display campaigns. This presentation will illuminate the potential offered by typography and fonts, and which tools are best for digital campaigns in the post-Flash era – in ads, videos, and landing pages.

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