Talks at TYPO Berlin 2017

Brand Talks

Justus Oehler

Justus Oehler (Pentagram)

Partner / Pentagram Berlin and London (Berlin)

Justus was born in Tokyo and grew up in Japan, France and Greece.

Educated in visual communication in Munich, Germany, Justus Oehler began his design career in 1985 at Büro Rolf Müller. In 1988 he attended the Central School of Art and Design in London and graduated with a Master’s Degree in graphic design. In 1989 he joined Pentagram and in 1995 was invited to become equity partner in the firm.
Justus has been involved with the development of corporate and brand identity, and the application and implementation of these identities across all media.

He has designed and developed logos and brand identities for the German Museum für Kommunikation, the Deutsche Kinemathek, the World Economic Forum, Italian Fashion House Trussardi, the autonomous Italian region Sardegna, Tiscali, the Premier Automotive Group (the Ford Motor Company’s Portfolio of premium car brands) Vivantes (Berlin-based communal health and hospital group)  and for the world’s largest airline network, the Star Alliance.

His work has been selected for Communication Arts, D&AD (British Design & Art Direction) and Graphis annuals and has been awarded by the German red dot, the New York TDC, the Tokyo TDC, the German DDC and many others. He is also a member of the Alliance Graphique Internationale (AGI).

Dagmar Nedbal

Dagmar Nedbal (Mastercard)

Vice President Marketing Central Europe (Frankfurt)

Dagmar Nedbal has worked for Mastercard since January 2009. Initially the head of marketing, with responsibility for the company’s German marketing, she has been vice president of marketing for Central Europe since April 2015. Her job encompasses classic consumer marketing, sponsoring, media, trade marketing, and B2B sales. Mastercard is an international technology company providing innovative payment solutions. Mastercard’s technology connects consumers, banks, merchants, and governments in more than 210 countries.

Nedbal began her career in the consumer goods and foodstuffs industry at McCain Foods, Schöller, and Rudolf Wild/Capri Sun AG in product management, strategic and global marketing, new business development and, most recently, sales management for Eastern Europe. As the head of global marketing for Capri-Sun, she was responsible for brand management for notable licensees such as Kraft Foods in the US, and Coca-Cola in the Caribbean.

After spending a year in the USA, she studied business administration at the University of Mannheim.

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