Talks at TYPO Berlin 2017

Jonathan Ford

Jonathan Ford (Pearlfisher)

Pearlfisher Founding Partner & Chief Creative Officer (London)

Never one to accept the status quo, Jonathan continually provokes and questions the world, inspiring Pearlfisher to create design that makes the future better. An advocate of the power of creativity to inspire change, Jonathan has led the creation of some of the world’s most loved challenger and iconic brands and has won numerous awards for his work, including a Gold Cannes Lions for the JME brand creation for Jamie Oliver, and recently celebrated a record-breaking 17 consecutive years of success at the DBA’s Design Effectiveness Awards.

Championing the power of the good idea, Jonathan has also been Jury Foreman for judging at both D&AD and Cannes Lions and speaks regularly on the brand, design and innovation conference circuit, on prestigious platforms including PSFK, Cannes Lions and the World Future Trends Summit. When he’s not setting the benchmark for Pearlfisher’s work, Jonathan leads a successful series of Challengers & Icons interviews with the leaders behind the brands of the future.

Die Fusion von High Tech und Low Tech – Lebensveränderung durch kreatives Denken

In einer Welt des unvermeidlichen Wandels, in der Milliarden für Innovationen ausgegeben werden, die in die Sackgasse führen, ist die Fähigkeit zu schneller Veränderung für Marken von fundamentaler Bedeutung. Inspiriert von innovativen Projekten mit geringem Ressourceneinsatz auf kommunaler Ebene und dem Einsatz digitaler Technik für ein anderes Leben in Afrika, Indien und Kuba, erörtert Jonathan Ford, was die weltgrößten Brands von innovativen Low Tech-Modellen lernen können, und wie echtes Kreativdenken zur zukunftsträchtigen und erfolgreichen Umsetzung von Strategien beiträgt.

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