TYPO Berlin 2013 Touch
About the speaker

Svetlana Landl

Svetlana Landl

Svetlana Landl is a communication designer based in St. Petersburg, Moscow and Berlin. She studied Communication Design at FH Potsdam, and has worked as a designer ever since. In 2006 she went to Russia, where she handled branding and image projects for corporations and cultural organizations, and implemented urban branding, cultural and urban development programmes for the city of St. Petersburg. Landl is a co-founder and partner of “Damm und Landl” in St. Petersburg. The agency focuses on the interface between cultural and business and creates branding and cultural projects for companies and cultural institutions. The Municipal Government of St. Petersburg, the Committee of Culture of St. Petersburg, the German General Consulate, several companies, museums and theatres in the city are among its clients.

Talk: German
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St. Petersburg – Finding an ID

TYPO Berlin 2013, 17.05.2013, 19:00 Uhr (Show)

St. Petersburg is the second biggest city in Russia. It is a town rich in historic, architectural, and cultural resources, a “Cultural Capital”, an “Open-Air Museum”, labelled “Venice of the North” or “The Gate to Russia”, and these are only some aspects of its urban image. Are the wealth in resources and reputation a boon for the city’s brand? Svetlana Landl will present a transdisciplinary project dealing with the urban identity and the branding of St. Petersburg.