TYPO Berlin 2013 Touch
About the speaker


Simon Manchipp

Simon‘s SomeOne has been behind the recent Royal Opera House rebrand, the re-grouping of the National Maritime Museum (the largest in the world), the Royal Observatory (The Home of Time) and the Queen’s House (The birthplace of British architectural classicism) as Royal Museums Greenwich, the rebrand of the progressive high speed european train company Eurostar, and the launch of Telefónica Digital’s ‘Tu | Me’  brand. Most recently SomeOne has been behind the launch of Africa’s newest and most exciting low-cost airline, FastJet.

Simon has been in the business of design for over 20 years. He is a member of the D&AD Executive Committee, an external assessor at Central St. Martins School of Art & Design, London, has written a short course on Typography and is a widely awarded and published voice on design and progressive branding. He is also called Al Pacino, ‘Cappucino’ to his face, but thats another story.

Being  the Executive Creative Director and Co-Founder of SomeOne, the progressive London based and internationally operating design practice, Simon launches and relaunches brands worldwide. SomeOne is working on some of the biggest and most high profile design projects in the sector. From telecoms to hotels, management consultants to airlines.

Talk: English
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Introducing charm into charmless categories

TYPO Berlin 2013, 17.05.2013, 16:00 Uhr (Hall)

Old models of communication were based on reach, rather than touch. Many brands reach for a wider audience, but miss their potential by failing to touch people. Simon will take you through a roller-coaster ride of SomeOne’s experiments, ideas and applications where new branding has been employed to touch a different audience, expand a brands repertoire or better explain not just what a brand makes, but why it makes it.