TYPO Berlin 2012 sustain


Lupi Asensio

Lupi Asensio (Zaragoza, Spain) and Martin Lorenz (Hannover, Germany) are the founders of TwoPoints.Net. They met in 1999 at the KABK (Royal Academy of Art) of The Hague. At the end of 2005 they moved to Barcelona and in 2007 founded TwoPoints.Net with the aim to do exceptional design work. Work that is tailored to the client’s needs, work that excites the client’s customers, work that hasn’t been done before, work that does more than work. They describe TwoPoints.Net as a small company that thinks big, as they work very internationally.

Besides commissioned design work they teach regulary since 2005 and direct since 2009 the Postgraduate Degree in »Applied Typography« at the Elisava School of Design in Barcelona. Martin and Lupi also write on their doctoral thesis within the framework of the Design Research programme at the UB’s Fine Arts Faculty.

Talk: English
3.4 (53 Votes)
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It’s all about the process or how to make a tortilla de patata

TYPO Berlin 2012, 19.05.2012, 11:00 Uhr (TYPO Hall)

Design has been traditionally seen as the vehicle between sender and receiver. The message that delivers the content. A servant of information. Design now has a voice, is part of a message. The process in between sender and receiver has become visible and therefore the content has been altered, but not necessarily changed. This is symptomatic for the world we live in. We accompany persons and organizations, interact and grow with them. Their identities are not single messages anymore, they are living organisms that evolve in interaction with their environment. Design is not about visualizing a single message anymore, it is about creating a process, a methodology, a system, a vocabulary that gives flexibility to the communication. Design isn’t static anymore, it is a flexible process that reacts and adapts.

In this talk Lupi Asensio and Martin Lorenz of TwoPoints.net will show some of their recent projects and explain how they cooked them… it’s all about the process!

Talk: English
4.1 (14 Votes)
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Q & A about the book “I love DIN”

TYPO Berlin 2012, 19.05.2012, 14:00 Uhr (TYPO Stage)

Lupi Asensio and Martin Lorenz from TwoPoints.net will be, together with Albert-Jan Pool, answering questions to their book »I love DIN«.