TYPO Berlin 2012 sustain


Matthew Butterick

Matthew Butterick is a typographer, writer, and lawyer in Los Angeles. After graduating from Harvard, he worked as a type designer for David Berlow and Matthew Carter. He then founded Atomic Vision, a web-design studio, which was acquired by Red Hat. He attended UCLA law school and became a lawyer in 2007. Butterick is the author of the popular Website and book Typography for Lawyers. His fonts include Hermes FB, FB Alix, Equity, and most recently, Concourse.

Talk: English
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Reversing the Tide of Declining Expectations

TYPO Berlin 2012, 18.05.2012, 20:00 Uhr (TYPO Hall)

The migration of print media to electronic media is accelerating. But many electronic publishers are ignoring typography, creating a dangerous precedent for the future. Matthew Butterick will examine why the historically friendly relationship between typography and the technology industry has crumbled. He will also explain how writers, designers, and readers must take a greater role in preventing typography from being washed away by the tide of declining expectations.