TYPO Berlin 2012 sustain


Carima El-Behairy

Carima El-Behairy began her journey into the type world with the launch of P22 Type Foundry in 1994. She is a founding member and has been the CFO since its inception. Her areas of expertise include contract negotiations, marketing, financial knowledge, start-ups and the ability to find money. She and P22 hosted Typecon 2008 in Buffalo, NY and helped facilitate the one-day conference “the Business of Type” in 2008 as well in Seattle. She is also a founder of Oracle Charter School, the Charter School Coalition and the Western New York Book Arts Collaborative. With over 20 years of non-profit and corporate experience, she currently sits on three non-profit boards: Planned Parenthood of Western New York; Irish Classical Theatre Company; and Atypi. In addition to P22, she consults on Business Coaching and Evolution, Museum and Educational start-ups, Board Governance, raising Basenjis and overseeing homework for her two boys on a daily basis.

Talk: English
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When is good looks not enough?

TYPO Berlin 2012, 17.05.2012, 16:00 Uhr (TYPO Show)

P22 Cézanne: Introduced in 1996, this font is one of the most recognizable and popular fonts in the world. Why? How has this font sustained its popularity in a field of 10’s of thousands fonts available in today’s market and what makes it one of a kind? Carima El-Behairy will highlight past and present projects in a way to explain Cézanne’s continued popularity and unique position among the many fonts available in the market today.