TYPO Berlin 2012 sustain


Jeff Faulkner

Jeff Faulkner is an award winning brand, web and UX Creative Director/Designer based in Seattle Washintgon, USA.
Jeff is currently Creative Director for Xbox, where he guides the brand and UX vision for the Xbox Entertainment Ecosystem. Before Xbox, Jeff’s history includes Executive Creative Director for Blast Radius, Artist in Residence at Second Story, Partner and CD at Portland Oregon design firms deepPlay and Parisfrance where he worked exclusively with Wieden + Kennedy and Nike. Jeff has served on several design panels, as competition judge and speaker. He was also Communication Design professor at the Northwest College of Art. Clients inlcude MoMA NYC, Nike, Apple, Starbucks, Virgin, BMW, Gravis and Burton.

Jeff’s background includes years in the Pacific Northwest music scene, photography, journalism and lots of design. You can get a sense for his personal style and first love, art direction, by visiting his blog http://agiantgirl.tumblr.com.

Talk: English
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Extraordinary Machines

TYPO Berlin 2012, 19.05.2012, 16:00 Uhr (TYPO Hall)

Future-forward design is about opening the mind to fantastic and extraordinary possibilities. It’s not just about inventing the thing, first you have to dream up the universe that thing lives in. Doing so often means abandoning our single-disciple mindsets and setting aside the conventions and crutches that’ve made us who we are.

Jeff Faulkner’s Extraordinary Machines is a concept for how we designers can tap new reserves within in order to conceive of something outside our own experience, and do so in authentic and progressive ways.