TYPO Berlin 2012 sustain
Speakers

Eva-Lotta Lamm ©Marc Thiele

Eva-Lotta Lamm

UX Designer, Illustrator, Visual Thinker (Berlin)

Eva-Lotta Lamm is a User Experience Designer, illustrator and visual thinker. She grew up in Germany, worked in Paris and London for a few years before packing up her backpack and go travelling the world for 14 months. She has over 12 years of experience working on digital products as an in-house designer for Google, Skype, and Yahoo! as well as freelancing and consulting for various agencies and her own clients. After being a (semi-)nomad for 2 years, she is now based in Berlin.

Besides her UX work, she has been taking sketchnotes at hundreds of talks and conferences and has self-published her notes in several books (www.sketchnotesbook.com). During her world trip, she documented her experience as daily sketchnotes in her travel diary (www.secretsfromtheroad.com).

Eva-Lotta also is a sought after expert and teacher in the area of sketching, sketchnoting and visual thinking. She is regularly speaking at international design conferences and has been teaching sketching workshops at conferences and for companies for over 5 years. She is currently writing a book on sketching interfaces, based on one of her workshop formats.

Eva-Lotta is the illustrator of Content Everywhere by Sara Wachter-Boettcher and The User’s Journey by Donna Lichaw, both published by Rosenfeld Media.

In her personal sketching practice, she is exploring the area of Visual Improvisation, where she is looking at the parallels between sketching and improvisation and experiments with how the principles from her regular theatre improvisation practice can be used to inspire visual work.

Photo: Marc Thiele

Talk: English
               
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Self Publishing with Blurb, speaker: Julia Ossko (Blurb DE) + Eva-Lotta Lamm

TYPO Berlin 2012, 18.05.2012, 16:00 Uhr (TYPO Stage)

Self-publishing has existed for centuries but with the increasing quality of digital printing self-publishing is becoming more and more popular, especially among creative professionals who seek complete creative control and independence in creating their own book, client portfolio, catalogue, or any type of book – and ebook.

Blurb books elevate your brand and showcase your work. With the help of social media self-publishing has become a very efficient way for creative professionals to share their books with their networks. To support this Blurb has developed tools, that make it easy to promote books using Facebook, Twitter, and blogs. It’s just as simple for authors to share an online digital preview of  their book. The exclusive Bookshow™ widget is a book, digitised and miniaturised, so people can actually flip through the pages the author designates. Authors can list their books for sale on the Blurb Bookstore and set their own price, keeping 100% of the profit. The bookstore page will display  a description of the book and an About the Author section. And when someone buys the book, Blurb handles all the ordering, shipping, packaging, etc – at no extra charge.

Learn how to create your book and use the above mentioned tools to market and sell your books, to build a stronger connection and a more sustainable relationship with your clients.